A24's Elizabeth Holmes documentary trailer shipped with "you you" in a critic's blurb. Fans saw Nathan Fielder's 4D chess. It was a typo.

The official trailer for "You Can See Everything," A24's documentary about disgraced Theranos founder Elizabeth Holmes from Nathan Fielder and Lance Oppenheim, dropped Wednesday with a critic's blurb on screen: "If you think you you know everything, think again." The Hollywood Reporter says spotting the doubled word became an online game, followed by a second question: was it on purpose? The film is billed as a bit of a "what is reality?" mind-bender, and many assumed the slip was deliberate. "It's mental how many people thought that error was just Nathan Fielder playing 4D chess," one Reddit user marveled. THR's verdict: "sometimes a typo is simply a typo." A24 corrected the footage Thursday and declined comment. The film opens in theaters Oct. 16, and THR's critic calls it "a fascinatingly intimate portrait of a deluded or disingenuous scammer" that becomes "something even wilder, more ambitious and less predictable." Here is the lesson. Audiences have learned to hunt for hidden meaning in anything a clever filmmaker touches, and that hunger is a kind of compliment. But a trailer is a promise of craft, and a movie about deception asks us to look twice before we believe. The fans who read genius into a typo were practicing the very skill the film is about, just a little early. Proofread the promise, and save the skepticism for the subject.